Lather up the sunscreen, kick back, and enjoy this marketing masterpiece: Dominos has since added a Caribbean-flavored version of the pizza tracker which colorfully relays your information via a cartoon parrot and a beyond stereotypical Caribbean male voice-over. Comments on that tracker “theme” have ranged from “racist” to simply “creepy.” At the time of this post, 21% of voters deemed the execution of that tracker “theme” to be offensive.īut alas, there are multiple theme options for your pizza tracker. As previously reported, one of the customized options contains a voice-over reminiscent of an after hours R&B disc jockey who somehow manages to uncomfortably sexualize the pizza making process. In fact, I can just begin to see it peeking through the other side on the conveyor belt.' VanHooker's pizza didn't make it to his house until 7:36 p.m., though the tracker didn't reflect this until 7:45 p.m.J– Recently we discovered the mesmerizing technology that is the Dominos Pizza tracker – a seemingly well-meaning animation that gives you the customer real-time updates about your order.

Just a minute after he saw his pizza go into the oven, the tracker inaccurately said the pizza had undergone a 'perfection check,' then when the tracker changed to 'we're on the way' at 7:14 p.m., VanHooker noted, 'Nope! My pizza is still in the oven. that VanHooker saw an employee beginning to make his pizza. From what I can tell, my order hasn't even been assembled yet, much less already baking in the oven.' It is only at 7:06 p.m. When the tracker updated to 'We're firing it up' at 6:56 p.m., VanHooker wrote that 'despite this notification, I see no signs that my pizza is being made,' delacring that he has 'UNCOVERED THE FIRST LIE.' While his order was marked as 'in the oven' just minutes later, VanHooker said he saw one of this happen. VanHooker wrote that after placing his order, he noticed 'my order appear on the order screen behind the counter for the pizza makers.' Unfortunately, it was all downhill for the Domino's Pizza Tracker from there. via the app, the test was put in motion when the Domino's Pizza Tracker appeared, accidently confirming that the order had been placed. After placing his order for a half plain, half Hawaiian pan pizza at 6:55 p.m. when VanHooker arrived at the restaurant. The delivery experts at Dominos have specifically engineered Dominos Tracker® to keep you up to date on the status of your order from the moment its prepared to the second it leaves our store for delivery. VanHooker admitted, 'I'm going into this hoping that the pizza tracker is not in fact a lie, but I'll be honest, I do have my suspicions, so I plan to get to the bottom of this hunch.' To do this, VanHooker placed an order for delivery while staking out at his local Domino's restaurant, allowing him to 'compare each progress mark on the tracker with what's actually happening with my pizza.' When the order was ready to head to his house, VanHooker jumped in his car to follow the delivery guy. Wanting to get down to the bottom of the accuracy of the tracker, Brian VanHooker, a writer for Mel Magazine, put the Domino's Pizza Tracker to the test. The tracker, which appears after one places an order, allows guests to track their order from the moment it is placed, to when it goes into the oven, gets a quality check, and is on the way to your door, and while fans have long depended on that tracker to keep up-to-date with the status of their mouth-watering pizza, it turns out the infamous Domino's Pizza Tracker isn't very accurate at all. Domino's may be known for its delicious pizzas and its delivery service, but the chain is reportedly hiding a very big secret regarding one of its most popular features: the Domino's Pizza Tracker.

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